The photos of Kendrick Lamar’s first Reebok sneaker have been revealed and they continue with this same trend and mentality. Rather than making the sneakers available in separate colors, Kendrick’s version of the Reebok Ventilators come with blue accents on the left side and red accents on the right—forcing these two strongly represented colors to come together.
Each tongue pull is inscribed with “Kendrick Lamar” and “TDE” with blue and red tags inside that read “Neutral.” The right heel displays “Red” and the left reads “Blue,” capped off by a gum sole and rope shoe laces.
The sneakers are part of Kendrick’s ongoing effort to spread positivity. The Compton rapper, who received the 35th Senate District’s Generational Icon Award, has donated hundreds of thousands of dollars to support music, sports, and after-school programs in his hometown.
The Kendrick Lamar x Reebok Ventilator will be available starting July 18 for $142.