Today it was revealed that four different colorways of the Pharrell x Adidas Tennis HU will be hitting retailers worldwide on July 28th. Each will reportedly retail for $110.
All of the kicks are built on the beloved primeknit material, featuring a range of colors including two different multicolor joints, and two solid colorways that are grounded by vibrant, multi-colored midsoles.
Check out official images of each in the gallery above, courtesy of Stadium Goods, and stay tuned for a list of stores that’ll have the kicks in stock later this month.
BIO –Jilleen Liao was born in Taiwan, raised in San Francisco, and has lived and worked in New York City for over a decade. Liao’s interest in shoemaking began in 2007 with a New York fashion internship. As her footwear education continued to broaden, Liao worked at Autumn, a skate shop and a cultural hub in the East Village. A corporate design position soon followed, but the vision for Onto was already taking form. In 2015, Liao launched Onto as a way to make covetable products accessible to a wider audience.
The photos of Kendrick Lamar’s first Reebok sneaker have been revealed and they continue with this same trend and mentality. Rather than making the sneakers available in separate colors, Kendrick’s version of the Reebok Ventilators come with blue accents on the left side and red accents on the right—forcing these two strongly represented colors to come together.
Each tongue pull is inscribed with “Kendrick Lamar” and “TDE” with blue and red tags inside that read “Neutral.” The right heel displays “Red” and the left reads “Blue,” capped off by a gum sole and rope shoe laces.
The sneakers are part of Kendrick’s ongoing effort to spread positivity. The Compton rapper, who received the 35th Senate District’s Generational Icon Award, has donated hundreds of thousands of dollars to support music, sports, and after-school programs in his hometown.
The Kendrick Lamar x Reebok Ventilator will be available starting July 18 for $142.
Sneaker selling is one of the biggest markets for teens, even adults.
A father & son have teamed up to open the first-ever sneaker pawn shop in Harlem,NYC.
The father-son team have transformed their old Harlem apartment into a shop specializing in high-end sneakers.
Sneaker Pawn works like any pawnshop. Bring in a sneaker, they tell you the current market value, give you the cash to you on loan, and then the customer has 30 days to repay them.
SneakerPawn also refurbishes & customizes sneakers.
The Happy hitmaker – who is currently working on a collection for high street brand Uniqlo – is thrilled to have the opportunity to design a collection using eco-friendly Bionic Yarn (a company in which he is an investor) for the sportswear giant, which will debut this summer.
The 40-year-old musician said: ‘Working with an iconic brand like Adidas is such an incredible opportunity. From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.
The collection will be fabricated of Bionic Yarn – a sustainable material that is spun from recycled plastic bottles. Pharrell serves as the company’s ambassador, as well as an investor. The fibers have previously been used in everything from home design, to a limited-edition range of denim for Topshop.
Adidas is equally delighted to collaborate with Pharrell – who is married to Helen Lasichanh – and thinks he’s ‘perfect’ for the brand.
Dirk Schoenberger, Adidas’ sport style division global creative director, added: ‘I am truly thrilled to work with Pharrell.
‘He is a pop-culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas.’
In designing for Adidas, Pharrell follows in the footsteps of high fashion designers including Raf Simons, Rick Owens, and Yohji Yamamoto.
The singer admitted in an interview with WWD: ‘I’m definitely not on the level of these people, who are real designers and do this as a profession. I’m more of a student.’