Tag Archives: Reebok

Future’s Signature Reebok Sneaker

American rapper Future and Reebok Classic are cooking up a new sneaker model for Spring/Summer 2017, as revealed on the artist’s Instagram account. Having previously teamed up for the launch of the “Freebandz” Zoku Runner and “Freebandz” Instapump Fury and collection, the artist-sneaker duo is set to launch a new model that looks like a fusion of the Kamikaze II and the Instapump Fury sole unit. The tonal off-white sneaker boasts a multi-textile upper and high-top profile. Stay tuned for more details regarding the official price and release date.


MULTIHOP.TV HIGHLIGHTS Brooklyn Museum’s “The Rise of Sneaker Culture” EXHIBIT


The exhibit features lots of sneakers — about 150 pairs from the mid-19th century to 2015 — and the show’s introductory text panel asks some good questions: “How have some sneakers come to be valued more highly than others? How have sneakers expressed both privilege and inclusion? How were specialized sports shoes transformed into staples of street fashion and, in turn, icons of masculinity? How is it that at a single glance, a pair of sneakers can reveal nuanced social information?”

The show was organized by the American Federation of Arts, a packager of traveling exhibitions, in partnership with the Bata Shoe Museum in Toronto, and its senior curator, Elizabeth Semmelhack. With footwear displayed in sleek vitrines, the installation looks as if it were sponsored by a major sneaker company. Nike certainly should be pleased: One of the six sections tracks the evolution of its immensely popular Air Jordan line of basketball shoes: 23 models in all, from 1984 to 2008. Adidas, Reebok, Saucony, Converse and Puma are among the other companies whose styles are well represented. A section called “Fresh” presents high-end, limited editions conceived by designers like Alexander McQueen, Jimmy Choo and Prada, as well as by celebrities like Kanye West.

“The Rise of Sneaker Culture” continues through Oct. 4 at the Brooklyn Museum; 718-638-5000, brooklynmuseum.org.

MultiHop.TV HighLights Kendrick Lamar Unites Gangs With His New Reebok Sneakers

The photos of Kendrick Lamar’s first Reebok sneaker have been revealed and they continue with this same trend and mentality. Rather than making the sneakers available in separate colors, Kendrick’s version of the Reebok Ventilators come with blue accents on the left side and red accents on the right—forcing these two strongly represented colors to come together.

Each tongue pull is inscribed with “Kendrick Lamar” and “TDE” with blue and red tags inside that read “Neutral.” The right heel displays “Red” and the left reads “Blue,” capped off by a gum sole and rope shoe laces.

The sneakers are part of Kendrick’s ongoing effort to spread positivity. The Compton rapper, who received  the 35th Senate District’s Generational Icon Award, has donated hundreds of thousands of dollars to support music, sports, and after-school programs in his hometown.

The Kendrick Lamar x Reebok Ventilator will be available starting July 18 for $142.