Jay makes use of clippings from Diddy, Snoop Dogg, Meek Mill, and even Kimora Lee Simmons to make his point. One screen also featured a collage of 50 Cent’s mug shot while another featured Jay-Z’s own mug shot. Nicki Minaj’s own likeness was used during a tour stop and Nick gushed over what seems to be an honor on Instagram, writing “When Jay asks for your mug shot for his tour backdrop.”
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We have never called an issue Break the Internet since we did it back in 2014 with Kim Kardashian. It takes a certain type of talent, with an awesome fan base and the ability to put trust in PAPER to work their magic. I have always loved all of the looks that Nicki has done (and she has done them all). Her style (typically anchored by her off-the-charts hair choices) matches her musical talent perfectly. Break the Internet is all about the big idea, the word, the image. It came to me one day that ‘Minaj à trois’ had never been done. HOW? We have seen different versions of Nicki, from high fashion to seductive to in-your-face and eye-catching all at the same time. But we had never seen all of these together — and now we have the chance, thanks to our cover shoot with the rap star and Ellen von Unwerth. Welcome to Break the Internet.