Apple unveiled, Apple Music at World Wide Developers Conference, simplicity and unity is the theme. Apple Music is going to revolutionize music streaming for fans and artists, Online music has become a complicated mess of apps, services, and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”
Apple revolutionized digital music with the iPod and iTunes, ” The service will combine music downloads, streaming radio, and a streaming music service into a single app. Like most digital services, it promises to learn your tastes and recommend great new songs accordingly.
The service will cost $9.99 a month, or $14.99 for a family plan of up to six individuals, with a three-month free trial. In order to use the family plan, you’ll need to have iCloud Family Sharing active. By contrast, Spotify offers a two-person subscription package for $14.99. Apple says its new music service will be available June 30th.
Paid Apple Music users will be able to download albums and playlists to play offline, while free users will only be able to listen to Apple Music radio stations with limited skipping.The company has rebuilt iTunes Radio and teamed up with big-name music artists like Dr. Dre, will.i.am, Pharrell, and Drake acting as DJs. Jimmy Iovine, who has been heading up Apple’s renewed push into music streaming, services & stations.
The first station is called BeatsOne and will be available in 100 countries. It’s going to be playing tunes around the clock and will be anchored by three DJs: Zane Lowe, Ebro Darden, and Julie Adenuga. Subscribers can skip as many tracks as they like. This is pretty much the same pitch that Beats made when it launched. Users who signed up for that service will find their accounts transferred automatically to Apple Music when the latter launches on June 30th.
Apple also showed off a feature called Connect that lets artists upload music, photos, and messages which are shared with their fans. It’s basically a blog fans can subscribe to, then comment and like individual posts.
Apple is entering a market dominated by Spotify, which has racked up over 60 million users, with 15 million paid subscribers. Spotify has had the run of the land since it came to the US from Europe in 2011, but with over 800 million credit cards on file, Apple has a large user base and will give Spotify its first true challenger. If it can get people who purchase a new Apple device to sign up for a free trial, it may end up bringing a large number of new users into the streaming music market that up until this point were not convinced to give a paid service a try.
Apple is entering the music streaming business late, due in part to Steve Jobs refusal to believe that music subscription services would ever work. But the writing is on the wall times have changed & the evolution of music services & streaming continues to evolve, digital downloads don’t make sense for consumers that are connected wherever they go.