Tag Archives: mac

Apple Unveils New iPhones, iPad Pro, Apple Pencil and Updates for Apple TV, Apple Watch

The iPhone 6S and 6S Plus feature 3-D Touch technology. The 12.9-inch iPad Pro features a new Apple Pencil stylus. The Apple Watch will get new Hermès bands, and Apple TV will feature an app store.


The Apple CEO called the announcement of the iPad Pro – a larger tablet device with a 12.9-inch screen that is aimed at the enterprise market – ‘the biggest news in iPad since the iPad’. The Pro version will have a 2732×2048-pixel screen and is 6.9mm thick and weighs 1.57lb


Apple’s Tim Cook unveils iPad Pro – video


Steve Jobs Official Trailer #1 (2015)

His passion and ingenuity have been the driving force behind the digital age. However his drive to revolutionize technology was sacrificial. Ultimately it affected his family life and possibly his health. In this revealing film we explore the trials and triumphs of a modern day genius, the late CEO of Apple inc. Steven Paul Jobs.


College dropout Steve Jobs (Ashton Kutcher), together with his friend, technical whiz-kid Steve Wozniak (Josh Gad), sparks a revolution in home computers with the invention of the Apple 1 in 1976. Built in thegarage of Jobs’ parents, the device — and the subsequent formation of Apple Inc. — have changed the world for all time. Though he is viewed as a visionary, Jobs’ tenure as Apple’s leader is a rocky one, leading to his eventual ouster from the company he co-founded.




Apple Music streaming service is now available for a Free three-month trial. $9.99 a month after & family plans.

Today June 30th Apple released iOS 8.4 for iPhone, iPad and iPod touch, officially debuting the Apple Music subscription streaming service, as well as the Beats 1 live radio station set to start broadcasting at 9 a.m. Pacific, noon Eastern.

iOS 8.4 is now available through iTunes, or as an over-the-air update using the Software Update function in iOS’s Settings app. In addition to the new Music app, it also includes improvements for iBooks and bug fixes.


Apple Music offers on-demand streaming of over 30 million songs, and features like Connect, a news feed where artists can post photos, videos, and comments for fans. The service costs $9.99 per month for a single user, or $14.99 for a family of up to six people. To start with, though, new subscribers get a three-month free trial.
Beat 1 is free to everyone, and includes music and interviews hosted by mainly by DJs Zane Lowe, Ebro Darden, and Julie Adenuga. Apple is also planning celebrity shows hosted by artists like Disclosure, Elton John, Pharrell Williams, and Josh Homme.


Apple Music is a place where music is treated like the art it is, with a sense of respect and discovery. It’s also a place that accommodates and supports musicians, and provides an environment for artists and fans to engage. Stream millions of songs—and discover music you’ll love with handpicked playlists and recommendations from our experts. Listen to Beats 1, our 24/7 worldwide station broadcasting the best new music direct from Los Angeles, New York, and London that’s anchored by world-class DJ Zane Lowe. And Apple Music Connect gives you a direct line to your favorite artists; where they can share demos, remixes, lyrics, photos—really anything they wish—straight to you, the fan. We’re taking all the ways you love music, and bringing them together in one complete place; one complete thought around music.

The New Version of OSX Will Greatly Improve Performance of Adobe CC Video Apps

At Apple’s WWDC conference yesterday, the company announced updates for both its mobile and desktop operating systems. Of particular interest for filmmakers, however, is one new feature in OSX, which should drastically improve the performance of Adobe’s video apps.

Article credits : Robert Hardy / No film school :

That feature is Apples Metal API, which was originally designed for iOS 8, and which allows developers more direct access to GPU hardware. In theory, the new API will enable developers to optimize their GPU-intensive apps for notable boosts in rendering performance.

Adobe has already announced that it will be adopting the Metal framework for all of its Creative Cloud apps for OSX. It also announced that in its testing of After Effects, they saw impressive performance gains of roughly 8x when rendering. It’s hard to say what exactly this will mean for the other video and photo apps in Adobe’s CC suite, but any boosts in graphics performance are always welcome in my book.

If you’re wondering what else is coming to OSX El Capitan, here’s a quick summary video of the new features from TechnoBuffalo:

Apple also announced that it is working with other software companies such as The Foundry and AutoDesk to implement the Metal API. Like previous iterations of OSX, El Capitan will be a free upgrade and will likely be released to the public in Fall of 2015.