Tag Archives: Gatorade

Gatorade’s “Be Like Mike” campaign with Michael Jordan

Gatorade’s “Be Like Mike” campaign with Michael Jordan is the stuff of marketing legend. In an homage to the ads that dropped over 25 years ago, Jordan Brand unveiled its “Be Like Mike” collection in collaboration with Gatorade.    The collection includes kicks, hoodies, sweatshirts and tees. The shoes are the Air Jordan 6 and the Air Jordan 32 low with in a bold orange, white and black colorway and flourishes like Gatorade logos on the soles and insoles.