Pharrell Williams has signed a deal with Adidas.
The Happy hitmaker – who is currently working on a collection for high street brand Uniqlo – is thrilled to have the opportunity to design a collection using eco-friendly Bionic Yarn (a company in which he is an investor) for the sportswear giant, which will debut this summer.
The 40-year-old musician said: ‘Working with an iconic brand like Adidas is such an incredible opportunity. From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.
The collection will be fabricated of Bionic Yarn – a sustainable material that is spun from recycled plastic bottles. Pharrell serves as the company’s ambassador, as well as an investor. The fibers have previously been used in everything from home design, to a limited-edition range of denim for Topshop.
Adidas is equally delighted to collaborate with Pharrell – who is married to Helen Lasichanh – and thinks he’s ‘perfect’ for the brand.
Dirk Schoenberger, Adidas’ sport style division global creative director, added: ‘I am truly thrilled to work with Pharrell.
‘He is a pop-culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas.’
In designing for Adidas, Pharrell follows in the footsteps of high fashion designers including Raf Simons, Rick Owens, and Yohji Yamamoto.
The singer admitted in an interview with WWD: ‘I’m definitely not on the level of these people, who are real designers and do this as a profession. I’m more of a student.’