Tag Archives: fashion

Snoop Dogg Launches A New Clothing Line

Rapper Snoop Dogg is launching a new fashion line.

The JOYRICH x Snoop Dogg collection will be released next month and Snoop will host his first-ever fashion show at Made LA in support of the launch.

The two-day Made LA event will also feature the debut of Wiz Khalifa’s capsule collection and a performance from the rapper and members of his Taylor Gang.

The “Gin and Juice” hitmaker teamed up with designers at streetwear brand JOYRICH to create the line and his son, Cordell Broadus, served as a creative director for the collection.

The 33-piece collection was inspired by the rapper’s career, music, and personal style and includes lifestyle products like pet accessories and bathrobes.

This isn’t the first fashion collection for the 45-year-old – he previously created Rich And Infamous in 2008.

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MULTIHOP.TV HIGHLIGHTS J. Cole Collaborates with Bally on Fall Collection

J. Cole has collaborated with Swiss luxury brand Bally for its Autumn/Winter 2015 collection. The limited-edition designs include hiking boots, priced at $695 to $1,995, and backpacks, which retail for $1,250 to $2,795.

“As I’m getting older, I’m learning more about what my true style actually is,” says Cole. “Becoming more confident in what I like. And I love simplicity and comfort. Comfort is king. I feel at home in a pair of comfortable boots, and I always have a backpack with me. I keep my life in my backpack. Current books I’m reading, my notebook with all my rhymes written inside and my laptop that holds all the music I’m working on.”


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MultiHop.TV HighLights Hip Hop & Fashion in “Fresh Dressed” Documentary



A new documentary out now directed by Sacha Jenkins called Fresh Dressed shows the link between Hip Hop and fashion. A closer look is taken to why rappers wear specific brands and why the choose to mention them in their music. The documentary, co-produced by Nas takes a closer look at Hip Hop artists such as Kanye West, Pharrell, and Jay-Z and how they combine music and fashion.

Link to view Trailer below & Pre Order the Doc below:


Ganguro style is a subset of Japanese hip-hop fashion that is distinguished by a dark tan, bleach blonde hair, and heavy make-up. The style was created by young people that wanted to rebel against the traditional stereotypes of Japanese beauty, which are pale skin, dark hair, and soft makeup tones. In order to do this they emulated various aspects of Western culture to create a new unique look. It’s no coincidence that that Ganguro style and hip-hop emerged in Japan at the same time. Hip-hop preaches the themes of individuality and rebellion, and most American hip-hop idols of the time were black, so naturally aspiring hip-hop fashionistas tried to look like their idols; however, feelings about the results are mixed.

Check out GANGURO video link here https://www.youtube.com/watch?v=HEXRmYhrMK4

NYU Course Covers The Entrepreneurship Of Sean “Diddy” Combs



Sean “Diddy” Combs is the latest Hip Hop figure to become the subject of a college class. New York University’s Clive Davis Institute of Recorded Music is offering “Topics: Sean Combs & Urban Culture” at the Tisch School of the Arts.

The course is being taught by Jayson Jackson. Professor Jackson was formerly Vice President of Marketing and Promotions at Diddy’s Bad Boy Entertainment. His resume also includes stints at Columbia Records, Mercury Records, and Def Jam.



Pharrell set to bring Bionic Yarn to Adidas with an eco-friendly clothing collection made from recycled bottles



Pharrell Williams has signed a deal with Adidas.

The Happy hitmaker – who is currently working on a collection for high street brand Uniqlo – is thrilled to have the opportunity to design a collection using eco-friendly Bionic Yarn (a company in which he is an investor) for the sportswear giant, which will debut this summer.

The 40-year-old musician said: ‘Working with an iconic brand like Adidas is such an incredible opportunity. From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.


The collection will be fabricated of Bionic Yarn – a sustainable material that is spun from recycled plastic bottles. Pharrell serves as the company’s ambassador, as well as an investor. The fibers have previously been used in everything from home design, to a limited-edition range of denim for Topshop.

Adidas is equally delighted to collaborate with Pharrell – who is married to Helen Lasichanh – and thinks he’s ‘perfect’ for the brand.

Dirk Schoenberger, Adidas’ sport style division global creative director, added: ‘I am truly thrilled to work with Pharrell.

‘He is a pop-culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas.’

In designing for Adidas, Pharrell follows in the footsteps of high fashion designers including Raf Simons, Rick Owens, and Yohji Yamamoto.

The singer admitted in an interview with WWD: ‘I’m definitely not on the level of these people, who are real designers and do this as a profession. I’m more of a student.’