Patrick Moxey, the founder of dance and electronic label Ultra Music, is going back to his roots with the relaunch of Payday Records, the classic hip-hop label he created in 1992 that served as the label home of artists like Gang Starr, Group Home, Jeru the Damaja and Showbiz & A.G., among others. As part of the company’s revival, Moxey is teaming back up with DJ Premier for a new single, “Our Streets” feat. A$AP Ferg, set to drop tomorrow (Nov. 3).
When Moxey first launched Payday 25 years ago, it was at the center of New York’s golden age of hip-hop, with Premier heavily involved as one of the go-to producers and, alongside Guru in Gang Starr, key artists in the scene at the time. In 1995, Payday also released the first-ever single from Jay-Z, “In My Lifetime,” a year before his debut album Reasonable Doubt was released in June 1996, and released a slew of albums and singles from the likes of WC and the MAAD Circle, O.C. and UTD, Mos Def‘s first hip-hop group.
“Hip-hop has become a global language, and I think the new Payday is here to reflect that and to help bring a bunch of diverse and talented new artists to the world,” Moxey tells Billboard. “Our first signings are from four different cities: New York, Atlanta, New Orleans and London. That reflects the fact that we have one computer in front of us and that computer knows no borders.”