Tag Archives: apple

Introducing the Apple iPhone X – ($1000 price tag)

The Apple iPhone X is a new smartphone from Apple that was announced on September 12th and will be available for order on October 27th. The iPhone X will feature an all-glass design with 5.8” Super Retina display, the A11 Bionic chip with Neural Engine, Qi wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers a new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera.

iPhone X is “the future of the smartphone” according to Apple, but it’s going to be hard to find in stock. You’ll also need to brace yourself for the iPhone X price and release date that Apple announced at its September 12 launch event. It costs more than any prior iPhone, and is shipping later than expected.

That’s the only bad news, though. Apple claims the iPhone X, which is pronounced ‘iPhone 10′, is worth your money and the extra wait time. This is Apple’s 10th anniversary iPhone, and it’s making big changes for 2017.

The iPhone X wasn’t the only smartphone announced by Apple CEO Tim Cook on September 12. The iPhone 8 and iPhone 8 Plus were unveiled too, and are already available.

Release Date: October 27, 2017
Price: Starting at $999
Storage Capacity: 64 GB, 256 GB
Screen Size: 5.8″
Rear Camera Resolution: 12 MP
Front Camera Resolution: 7 MP
Features: Face ID, A11 Bionic Chip with Neural Engine, Super Retina display and Portrait Mode with Portrait Lighting on front and rear cameras
Colors: Silver, Space Gray
Learn more at Apple

Apple Unveils New iPhones, iPad Pro, Apple Pencil and Updates for Apple TV, Apple Watch

The iPhone 6S and 6S Plus feature 3-D Touch technology. The 12.9-inch iPad Pro features a new Apple Pencil stylus. The Apple Watch will get new Hermès bands, and Apple TV will feature an app store.

 

The Apple CEO called the announcement of the iPad Pro – a larger tablet device with a 12.9-inch screen that is aimed at the enterprise market – ‘the biggest news in iPad since the iPad’. The Pro version will have a 2732×2048-pixel screen and is 6.9mm thick and weighs 1.57lb

 

Apple’s Tim Cook unveils iPad Pro – video

 

MULTIHOP.TV HIGHLIGHTS Apple Blocked Drake’s Performance At ‘Lil Weezyana Fest’ From Streaming On Tidal.

 

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Tidal exclusively streamed Lil Wayne’s “Lil Weezyana Fest” in New Orleans last night (August 28), and Tunechi brought out several guests including Juvenile, Turk, Mannie Fresh, and Master P. But when Wayne was ready to bring his Young Money artist Drake to the stage, the live stream cut off.

Apple threatened to sue Tidal for $20 million if the platform streamed Drake performing. The Toronto native sign a reported $19 million exclusive deal with Apple. This fight comes after Tidal financier Jay Z suggested Apple was running a smear campaign against his company back in April.

 

 

 

 

Steve Jobs Official Trailer #1 (2015)

His passion and ingenuity have been the driving force behind the digital age. However his drive to revolutionize technology was sacrificial. Ultimately it affected his family life and possibly his health. In this revealing film we explore the trials and triumphs of a modern day genius, the late CEO of Apple inc. Steven Paul Jobs.

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College dropout Steve Jobs (Ashton Kutcher), together with his friend, technical whiz-kid Steve Wozniak (Josh Gad), sparks a revolution in home computers with the invention of the Apple 1 in 1976. Built in thegarage of Jobs’ parents, the device — and the subsequent formation of Apple Inc. — have changed the world for all time. Though he is viewed as a visionary, Jobs’ tenure as Apple’s leader is a rocky one, leading to his eventual ouster from the company he co-founded.

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Apple Music streaming service is now available for a Free three-month trial. $9.99 a month after & family plans.

Today June 30th Apple released iOS 8.4 for iPhone, iPad and iPod touch, officially debuting the Apple Music subscription streaming service, as well as the Beats 1 live radio station set to start broadcasting at 9 a.m. Pacific, noon Eastern.

iOS 8.4 is now available through iTunes, or as an over-the-air update using the Software Update function in iOS’s Settings app. In addition to the new Music app, it also includes improvements for iBooks and bug fixes.

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Apple Music offers on-demand streaming of over 30 million songs, and features like Connect, a news feed where artists can post photos, videos, and comments for fans. The service costs $9.99 per month for a single user, or $14.99 for a family of up to six people. To start with, though, new subscribers get a three-month free trial.
Beat 1 is free to everyone, and includes music and interviews hosted by mainly by DJs Zane Lowe, Ebro Darden, and Julie Adenuga. Apple is also planning celebrity shows hosted by artists like Disclosure, Elton John, Pharrell Williams, and Josh Homme.

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Apple Music is a place where music is treated like the art it is, with a sense of respect and discovery. It’s also a place that accommodates and supports musicians, and provides an environment for artists and fans to engage. Stream millions of songs—and discover music you’ll love with handpicked playlists and recommendations from our experts. Listen to Beats 1, our 24/7 worldwide station broadcasting the best new music direct from Los Angeles, New York, and London that’s anchored by world-class DJ Zane Lowe. And Apple Music Connect gives you a direct line to your favorite artists; where they can share demos, remixes, lyrics, photos—really anything they wish—straight to you, the fan. We’re taking all the ways you love music, and bringing them together in one complete place; one complete thought around music.

The New Version of OSX Will Greatly Improve Performance of Adobe CC Video Apps

At Apple’s WWDC conference yesterday, the company announced updates for both its mobile and desktop operating systems. Of particular interest for filmmakers, however, is one new feature in OSX, which should drastically improve the performance of Adobe’s video apps.

Article credits : Robert Hardy / No film school :

That feature is Apples Metal API, which was originally designed for iOS 8, and which allows developers more direct access to GPU hardware. In theory, the new API will enable developers to optimize their GPU-intensive apps for notable boosts in rendering performance.

Adobe has already announced that it will be adopting the Metal framework for all of its Creative Cloud apps for OSX. It also announced that in its testing of After Effects, they saw impressive performance gains of roughly 8x when rendering. It’s hard to say what exactly this will mean for the other video and photo apps in Adobe’s CC suite, but any boosts in graphics performance are always welcome in my book.

If you’re wondering what else is coming to OSX El Capitan, here’s a quick summary video of the new features from TechnoBuffalo:

Apple also announced that it is working with other software companies such as The Foundry and AutoDesk to implement the Metal API. Like previous iterations of OSX, El Capitan will be a free upgrade and will likely be released to the public in Fall of 2015.

‘We tell Spotify no, YouTube does it anyway': The music industry’s love-hate relationship with YouTube

ARTICLE BY : by  / C/NET

At Liverpool’s Sound City conference, record business insiders discuss the world’s biggest music platform and its “big scary lawyers”.

YouTube has over 1 billion people using it to watch videos, and 60 percent of those viewers are watching music. That makes it the biggest place in the world for finding and listening to music, making it a platform the record industry simply can’t ignore — but amid the ongoing controversy over how we pay for music in the digital age, some recording business insiders think YouTube’s sheer size allows it to get away with too much.

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“Labels and publishers look at [streaming service] Spotify whenever any changes in the industry happen,” said Eric McKay, head of digital in Europe for music publishing body Warner/Chappell Music. “But every time we as an industry tell Spotify they can’t do something, Google goes ‘f**k off, we’re doing it anyway’ and they just do it. And we have to scrap around after them to make it work.”

McKay is one of the folks from bands, record labels, publishing companies, collections agencies and other components of the recording industry gathering this week at the UK’s Sound City 2015 music business conference in Liverpool. The hot topic debated as the river Mersey flows past outside is how digital services like Spotify, YouTube, Tidal and others pay the artists they rely on to fill their catalogues — and their coffers.

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Spotify and streaming services are increasingly a target for artists like Taylor Swift, Radiohead’s Thom Yorke or Portishead’s Geoff Barrow, who are unhappy with the paltry level of royalty payments they receive from making their music available on streaming services.

Rival service Tidal even made the fair remuneration of artists its unique selling point when owner Jay Z recruited big-name mates including Kanye West, Rihanna and Coldplay for the outspoken launch. But while it’s not without faults, perhaps streaming is unfairly singled out.

YouTube claims it’s different from other music services and doesn’t have to pay copyright royalties to artists, labels and other copyright holders for the music its viewers enjoy. Yet after Taylor Swift pulled her music from Spotify last November in a tantrum over paltry royalties, her videos stay on YouTube where they earn advertising revenue but no royalties.

For a popular artist like Swift — whose “Bad Blood” video racked up 53 million views in a week while “Blank Space” is on 867 million and counting — the advertising moolah makes it worthwhile. “We’ve paid out more than a billion dollars to the music industry in the last few years,” a YouTube spokesperson told me. “We’ve separately paid out more than a billion dollars to copyright owners who’ve monetized their music through Content ID” (that’s YouTube’s system for earning money from videos containing your music that were uploaded by other people).

Gideon Mountford of Believe, a multichannel network that helps artists and labels work with YouTube, is pragmatic about the question of whether putting your music on YouTube draws people away from other outlets such as iTunes or Spotify that earn non-ad revenue on sales and streams.

“When YouTube launched everyone saw it as a promotional thing, like MTV or whatever,” he said. “Now it’s the biggest place for music discovery and consumption, and if you look at the revenue compared to potentially other services, is it in line with [that revenue]? That’s debatable. But if you don’t utilise YouTube, you’re not putting your content in the biggest place for people discovering and consuming music. You’re losing the ability to increase your audience size.

“It’s a tough question because for different labels and different rightsholders it’s going to be a different answer. What we find is effective is utilising YouTube to send people to Spotify or iTunes or whatever it might be, to increase revenue across all platforms.”

How does YouTube get away with not paying out royalties? “There’s an inequality in the marketplace where we have a piece of the legislative framework called safe harbour”, explained Mulligan. Safe harbour rules are designed to give legal protection to companies such as, for example, Internet service providers in case their users do something dodgy using the service they provide. YouTube claims it’s covered by this law because the service is only a conduit for people to post content. As a result, said Mulligan, “YouTube has got a far bigger catalogue than any other music service will ever have under the current framework, and it does so because it doesn’t have to license it on a work-by-work basis.”

YouTube’s owner Google stands by this argument, aided by, in Eric McKay’s words, “the biggest, scariest lawyers you’ve ever met.” But Mulligan believes Google is exploiting the law. “Safe harbour was designed to protect people from having users misusing their service. It wasn’t designed for big companies to make loads of money out if it.”

He believes YouTube’s excuses for not paying out royalties don’t hold up to scrutiny. “YouTube’s argument is that ‘we don’t know what’s going on in our network, so therefore we can’t be treated like everyone else.’ The strange thing is, if something like beheadings or child porn appear they can get rid of it really quickly, so YouTube has a proven ability to find content on its network. They’ve chosen not to find music content on their network.”

McKay argued that, “YouTube will just go and do it [offer music to viewers], because for YouTube it’s less about music and more about what their users want. They just do it and we as an industry need to adapt to it.”

YouTube has launched a service that counters the criticisms around remuneration from the industry:Music Key, launched in November last year. Music Key strips out the ads from YouTube videos, plays music in the background on your mobile device, and caches video to watch and listen when you don’t have Internet access — basically the same features included in Spotify premium subscription for the same price of £9.99 or $9.99 per month. If you’ve never heard of it, don’t worry: YouTube hasn’t drawn attention to the nascent service, which is still in beta.

“The YouTube Music Key beta participants have been a huge help in our goal of building the best subscription possible for both artists and fans,” a YouTube spokesman said Friday. “To thank them, we’re extending their free trial, and we look forward to bringing this service to everyone.”

“YouTube knows they’ve got this huge audience and they want to have a certain percentage to pay £9.99 a month,” said Mountford. But success isn’t guaranteed: “It’s a tough space. Look at Spotify: they’ve got 50 million subscribers now but look at how much revenue they’re losing. Look at how much revenue is going through to artists.”

Spotify’s 50 million active users still makes up just 5 percent of YouTube’s monthly audience — if YouTube can convert even a fraction of that audience into paying subscribers it’ll be onto a winner. But the big question is whether viewers will want to. “There’s got to be a value there,” said Mountford. In a contender for the understatement of the year, he says, “YouTube at the moment is great value for the viewer…why would they pay £9.99? What additional features have to be there for that to happen?”

If YouTube’s Music Key can convince people to start paying for music again, that will be welcome news for the rightsholders currently not earning from YouTube. “I think we all want the subscription service to work,” said Mountford, “because it’s essentially more revenue than what rightsholders have on YouTube now.”

5 Apple Products to Expect in 2015, Apple is dramatically undervalued & should trade at $240 a share.

5 Apple Products to Expect in 2015

ARTICLE CREDITS : Nathanael Arnold / Cheatsheat.com

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When it comes to revealing details about its upcoming product plans, there is probably no other tech company in the world today that rivals Apple’s obsession with secrecy. Besides allowing it to develop groundbreaking products like the iPhone without tipping off competitors, Apple’s refusal to discuss its future plans has also helped the company create unprecedented levels of consumer excitement around each new product release. On the other hand, the California-based company’s notorious secrecy has also given rise to a thriving rumor mill that is dedicated to filling the information gap about the company’s products.

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Due to the dearth of official information from Apple, industry watchers interested in obtaining details about the iPhone maker’s upcoming products must rely on unnamed insider sources and anonymous supply chain leaks. While the information acquired from these sources should always be taken with a grain of salt, many rumors about Apple’s upcoming products have turned out to be accurate, including the long-running rumors about the Apple Watch. Now that Apple has wrapped up its 2014 fall product refresh cycle, the Apple rumor mill has focused its attention on the products that Apple may release in 2015. Here are five products that Apple fans will see or are likely to see in 2015.

 

1. Product: Apple Watch

Release date: early 2015

Let’s start by getting the most obvious new product out of the way. The Apple Watch is the only product that Apple has officially confirmed is coming next year, so it’s no secret that the company’s first wearable tech product will make its debut in 2015. On the other hand, there are still many unknown details about the Apple Watch, such as its expected battery life or the prices of all the various Watch models.

Apple has only revealed that the Apple Watch will be arriving in “early 2015.” However, according to the latest rumors cited by French Apple news site IGen.fr, the Apple Watch is likely to make its debut on Valentine’s Day. Apple has been similarly vague about the pricing of the various Watch models. Although Apple revealed that the Watch will start at $349, it is still unknown how much the more expensive models will cost. Price estimates for the 18-karat gold Apple Watch Edition collection models have ranged from around $1,200 to $10,000, according to various sources cited by TechCrunch and Forbes.

More recently, Apple’s release of the WatchKit software tools for developers revealed a few additional details about the device’s screen resolution and operational features. According to Apple, the 38 millimeter-size Watch models will feature a 272-by-340-pixel screen and the 42 millimeter versions will feature a 312-by-390-pixel screen. Watch apps will be heavily reliant on the iPhone and will deliver information through basic “Glances” or actionable notifications. While the first generation of Watch apps will require an iPhone in order to function, Apple revealed that native Watch apps will arrive later in 2015.

 

2. Product: Larger-screen iPad

Release date: Third quarter of 2015?

While Apple has never confirmed the existence of this product, many industry watchers believe that Apple will unveil a larger-screen iPad model sometime next year. The so-called iPad Pro or iPad Plus is rumored to feature a screen size that is over 12 inches, considerably bigger than the 7.9-inch and 9.7-inch iPad models currently offered by Apple. Last year, the Taiwan-based DigiTimes reported that Apple was developing a 12.9-inch tablet aimed at North America’s education market.

However, according to rumors from Japanese blog Mac Otakara, the larger-screen iPad will feature a 12.2-inch screen similar to the size of Microsoft’s Surface Pro 3. The iPad Pro is rumored to have an extremely thin profile of only seven millimeters, slightly thinner than the iPhone 6 Plus. According to Mac Otakara’s sources, the larger-screen iPad will be released sometime in the third quarter of 2015.

While it is possible that the large-screen iPad is primarily intended for use in educational settings, it is also likely related to Apple’s previously announced partnership with IBM. According to Apple, the partnership with IBM will “transform enterprise mobility through a new class of business apps.” Besides giving enterprise and education users a larger display that is ideal for group presentations, the iPad Pro may also include custom iOS software that allows for split-screen multitasking.

 

3. Product: MacBook Air with Retina display

Release date: mid-2015?

Although Apple has used its Retina display technology in its line of MacBook Pro laptops since 2012, the company has yet to debut a lower-cost MacBook Air with a Retina display. Earlier this year, a report from BGR predicted that the MacBook Air with Retina display would launch in time for the 2014 holiday shopping season, based on the release of a new Intel Core M processor that could allow the implementation of a higher resolution screen without sacrificing too much battery life. However, according to sources cited by Macworld, Apple is now waiting for the next generation i5 or i7 chipsets, due to the Core M processors’ supposedly poor performance. This means that Apple’s MacBook Air with Retina Display will likely arrive sometime in 2015.

Along with the rumors about an upgraded display for the current 11-inch and 13-inch MacBook Air models, there have also been persistent rumors about a new 12-inch MacBook Air model. As noted by MacRumors, the 12-inch MacBook Air is rumored to feature a Retina display, an ultra-slim clamshell casing, a new type of trackpad without a mechanical button, and a fan-less design. Those predictions aligned with arecent report from 9to5Mac that also suggested that the 12-inch MacBook Air would have no SD card slot or MagSafe connector and would feature the new USB Type-C ports, instead of the standard USB ports. Finally, well-connected Apple blogger Jack March predicted that the new 12-inch MacBook Air would be offered in the same three colors available for the iPhone 6 and would be released around mid-2015.

4. Product: redesigned Apple TV

Release date: sometime in 2015?

Earlier this year, there were persistent rumors that Apple was planning on expanding and improving the capabilities of its media streaming device. In March 2014, the Wall Street Journal reported that Apple was in negotiations with Comcast over the possibility of allowing Apple TV travel on a separate, less-congested part of the network. Another report from The Information in July suggested that Apple had plans to create a unified, Internet-based television service that would offer both live and on-demand programming. However, both initiatives appear to have stalled out due to negotiation difficulties with the cable companies and all the various content providers. For these reasons, sources cited by The Information believe that a revamped Apple TV product won’t make its debut until 2015.

While a redesigned Apple TV might just stream additional television channels, it could also provide entirely new types of services. Sources cited by the Financial Times earlier this year suggested that the upcoming Apple TV would feature support for video games as well as its own App Store. Other industry watchers have speculated that the Apple TV could be outfitted as a control hub for various connected home products that use apps created with Apple’s HomeKit tools, as predicted by Apple Insider.

Finally, there are some pundits who are still predicting the debut of an Apple television set in 2015. In an open letter published on his Shareholders’ Square Table website in October, activist investor Carl Icahn predicted that the company may enter the television set market with an “UltraHD TV set” in fiscal year 2016. This means that an Apple television set could make its debut in time for the 2015 holiday shopping season. However, it should be noted that most rumors about Apple’s television plans suggest that the company is continuing to refine its set-top box, rather than starting work on a new television set product.

5. Product: iPhone 7 and iPhone 7 Plus

Release date: third quarter of 2015?

With over half of the company’s annual revenue derived from its highly popular line of smartphones, it’s probably a safe bet to assume that Apple will debut at least one new iPhone model in 2015. Apple has launched its new iPhone models in the month of September over the past several years, so it is quite likely that it will continue that tradition in 2015. It also plausible that Apple will continue to offer its phablet-sized model that was introduced with the iPhone 6 Plus, since approximately 25% of Apple’s total iPhone sales have come from the 5.5-inch model, according to multiple surveys cited by Apple Insider.

Not surprisingly, there are currently few details known about any possible new features of the iPhone 7 or the iPhone 7 Plus. However, well-known tech industry commentator John Gruber recently suggested that the iPhone 7 would feature a vastly improved rear-facing camera. “The specific thing I heard is that next year’s camera might be the biggest camera jump ever,” said Gruber according to a transcript provided byBGR. “I don’t even know what sense this makes, but I’ve heard that it’s some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery.”

Another recent report from the Financial Times suggested that the Beats Music streaming service would be bundled into next year’s iOS 9. This means that the iPhone 7 and iPhone 7 Plus could be some of the first Apple mobile devices to feature a built-in Beats Music app. However, it’s unknown if the music streaming service would keep the Beats brand name or be integrated into Apple’s iTunes brand. Besides a new camera system and a built-in Beats Music app, the next-generation iPhone will also likely include the usual internal upgrades, such as a new A9 processor.

That’s it for our round-up of all the new Apple products you are likely to see in 2015. Be sure to check back regularly at the Cheat Sheet to get all your latest Apple rumors and news!

INVESTMENT NEWS : ARTICLE CREDITS : YAHOO FINANCE 

Icahn says ‘dramatically undervalued’ Apple should trade at $240

Billionaire investor Carl Icahn said on Monday Apple Inc’s (AAPL.O) stock was “still dramatically undervalued” and that it should be trading at $240, nearly double its current price.

Icahn also used an open letter to Apple Chief Executive Tim Cook to call for it to execute a much larger share buyback, returning to a longtime theme of the activist investor’s campaign for the iPhone maker to boost shareholder returns.

Apple shares rose as much as 1.8 percent to $130.72 by midday on Monday. The stock has gained more than a quarter since October, when Icahn first said it was undervalued.

Following pressure from Icahn and other activists, Apple boosted its share repurchase program in April to $140 billion from $90 billion announced last year and raised its quarterly dividend by 11 percent to 52 cents per share.

“It is our belief that large institutional investors, Wall Street analysts and the news media alike continue to misunderstand Apple,” Icahn wrote in the letter.

Icahn, one of Apple’s top 10 investors, has long urged the world’s most valuable company to buy back more shares and boost its dividend.

The investor said in February that he owned about 53 million shares, now worth about $6.8 billion.

“Apple is poised to enter and in our view dominate two new categories (the television next year and the automobile by 2020) with a combined addressable market of $2.2 trillion, a view investors don’t appear to factor into their valuation at all,” Icahn wrote on Monday.

Apple has yet to officially acknowledge that it is developing what would likely be an electric, self-driving car.

It has also long been expected to enter the consumer television market with a more wide-ranging product than its current Apple TV box that allows users to stream programs from iTunes and other sources, but has said little about those plans. Past expectations that Apple would develop an actual television have so far been disappointed.

It is unclear how much insight Icahn has into the iPhone maker’s plans for future products. An Apple spokeswoman did not immediately respond to a request for comment.

APPLE NEWS : 

  • Apple Announces New Environmental Initiatives in China

    May 11, 2015

    Apple today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multiyear project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new program aims to protect as much as 1 million acres of responsibly managed working forests that provide fiber for pulp, paper, and wood products. “Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect — and create — as much sustainable working forest as needed to produce the virgin paper in our product packaging.” Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China. Read more: apple.com/pr

  • Apple Reports Record Second Quarter Results

    April 27, 2015

    Apple today announced financial results for its fiscal 2015 second quarter ended March 28. The company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion, or $2.33 per diluted share. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. Gross margin was 40.8 percent compared to 39.3 percent in the year-ago quarter. International sales accounted for 69 percent of the quarter’s revenue. “We are thrilled by the continued strength of iPhone, Mac, and the App Store, which drove our best March quarter results ever,” said Tim Cook, Apple’s CEO. “We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.” Read more: apple.com/pr

  • Apple Expands Capital Return Program to $200 Billion

    April 27, 2015

    Apple today announced that its board of directors has authorized an increase of more than 50 percent to the company’s program to return capital to shareholders. Under the expanded program, Apple plans to utilize a cumulative total of $200 billion of cash by the end of March 2017. As part of the revised program, the board has increased its share repurchase authorization to $140 billion from the $90 billion level announced last year. In addition, the company expects to continue to net-share-settle vesting restricted stock units. The board has also approved an increase of 11 percent to the company’s quarterly dividend, and has declared a dividend of $0.52 per share, payable on May 14, 2015, to shareholders of record as of the close of business on May 11. “We believe Apple has a bright future ahead, and the unprecedented size of our capital return program reflects that strong confidence,” said Tim Cook, Apple’s CEO. “While most of our program will focus on buying back shares, we know that the dividend is very important to many of our investors, so we’re raising it for the third time in less than three years.” Read more: apple.com/pr

  • Apple’s Worldwide Developers Conference Kicks Off June 8

    April 14, 2015

    Apple today announced it will hold its 26th annual Worldwide Developers Conference (WWDC) June 8 through June 12 at San Francisco’s Moscone West, with more sessions than ever before streamed live to developers worldwide. WWDC will feature more than 100 technical sessions, over 1,000 Apple engineers, hands-on labs, and the Apple Design Awards. “The App Store ignited an app ecosystem that is simply amazing, forever changing the lives of customers and creating millions of jobs worldwide,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve got incredible new technologies for iOS and OS X to share with developers at WWDC and around the world, and can’t wait to see the next generation of apps they create.” Read more: apple.com/pr

  • Apple Announces ResearchKit Available to Medical Researchers

    April 14, 2015

    Apple today announced that ResearchKit, a software framework designed for medical and health research, is now available. Medical researchers will be able to use ResearchKit to develop their own apps, and developers can also contribute new research modules to the open source framework. “We are delighted and encouraged by the response to ResearchKit from the medical and research community and the participants contributing to medical research. Studies that historically attracted a few hundred participants are now attracting participants in the tens of thousands,” said Jeff Williams, Apple’s senior vice president of Operations. “Medical researchers all over the world are actively exploring how ResearchKit can help them study even more diseases, and we believe the impact on global understanding of health and wellness will be profound.” Read more: apple.com/pr

  • Apple Updates Final Cut Pro X, Motion, and Compressor

    April 14, 2015

    Apple has updated Final Cut Pro X, Motion, and Compressor with new features for motion graphics and key enhancements to accelerate video editing, packaging, and delivery. Final Cut Pro 10.2 introduces stunning 3D titles that are easy to use, improved masking for color grading and effects, native support for more camera formats, and GPU-accelerated RED RAW processing. Motion 5.2 extends the power of 3D titles with the ability to create custom materials and environments and instantly publish them to Final Cut Pro X. Compressor 4.2 makes it easy to package a movie for sale on the iTunes Store. “From Hollywood blockbuster directors to first-time movie makers, Final Cut Pro X is changing the way we edit movies today,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.Read more: apple.com/pr

  • Apple Watch Available in Nine Countries on April 24

    March 9, 2015

    Apple today announced that Apple Watch will be available April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the U.S. Apple Watch brings an entirely new way to receive information at a glance and interact with the world through third-party apps designed specifically for the wrist. “Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”Read more: apple.com/watch

  • Apple Unveils All-New MacBook

    March 9, 2015

    Apple today unveiled the all-new MacBook, a thinner and lighter line of notebooks available in gold, silver, and space gray aluminum finishes. MacBook features a 12-inch Retina display; a full-size keyboard; the all-new Force Touch trackpad; a compact USB-C port for data transfer, video out, and charging in a single connector; and a new battery designed to deliver all-day life. “Apple has reinvented the notebook with the new MacBook, and at just 2 pounds and 13.1 millimeters, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultrathin Retina display, and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port, and breakthrough terraced battery design, the new MacBook is the future of the notebook.” Read more: apple.com/macbook

  • Apple Updates 13-inch MacBook Pro with Retina Display and MacBook Air

    March 9, 2015

    Apple has updated the 13-inch MacBook Pro with Retina display and the 11-inch and 13-inch MacBook Air. “Today, the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and 13-inch MacBook Air all received significant upgrades,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 13-inch MacBook Pro has been updated with the latest processors, more powerful graphics, faster flash, longer battery life, and the all-new Force Touch trackpad. We’re also bringing the latest processors and graphics and faster Thunderbolt 2 to the 11-inch and 13-inch MacBook Air, as well as up to two times faster flash to the 13-inch MacBook Air.” Read more: apple.com/pr

  • Apple Introduces ResearchKit, Giving Medical Researchers New Tools

    March 9, 2015

    Apple today announced ResearchKit, an open-source software framework designed for medical and health research that can help doctors and scientists gather data more frequently and more accurately from participants using iPhone apps. World-class research institutions have already developed apps with ResearchKit for studies on asthma, breast cancer, cardiovascular disease, diabetes, and Parkinson’s disease. “iOS apps already help millions of customers track and improve their health. With hundreds of millions of iPhones in use around the world, we saw an opportunity for Apple to have an even greater impact by empowering people to participate in and contribute to medical research,” said Jeff Williams, Apple’s senior vice president of Operations. “ResearchKit gives the scientific community access to a diverse, global population and more ways to collect data than ever before.” Read more: apple.com/researchkit

  • HBO NOW Premiering in April; Subscription Available to Apple Customers

    March 9, 2015

    Apple and HBO today announced HBO NOW is premiering next month, making an HBO subscription available directly to Apple customers for the first time ever. iPhone, iPad, iPod touch, and Apple TV users can purchase HBO NOW directly in-app as a standalone service to watch HBO’s original programming, Hollywood hit movies, documentaries, sports, and comedy specials for $14.99 a month. “HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air — this is huge.” Read more: apple.com/pr

  • A New Take on Feature Film Post-Production

    February 25, 2015

    After researching several workflows, directors John Requa and Glenn Ficarra decided to edit “Focus” — a major new Warner Bros. film starring Will Smith — entirely in Final Cut Pro X. The results were even better than they’d expected. Final Cut Pro X helped them deliver the movie on time and under budget, and it played and looked just as they’d envisioned it. “I’ve cut on all the other systems, and I can easily say I’m three times faster on Final Cut Pro X,” says Ficarra. Read more: apple.com/final-cut-pro