Tag Archives: adidas

Pusha T’s “Brown Paper Bag” adidas EQT Sneaker

This release does just that with three contrasting shades of brown. Naturally this model stays in line with Pusha’s love of luxury with fish-scale leather on the quarter panel and heel stabilizer. Additionally we get a plush Primeknit upper and Boost technology throughout the midsole. Lastly King Push branding is found on the shoelace tag.

Craig David’s Custom Louis Vuitton adidas NMDs

Sneakerheads have just been put on notice. Soul crooner Craig David might have crushed the custom sneaker game down with his new Louis Vuitton adidas NMDs.

Featuring Louis Vuitton detailing throughout, the R&B singer treated himself to two pairs. The all white model bares the iconic brown monogramming on the prime knit upper forming the three signature adidas brand stripes. Additionally, touches of LV are featured on the heel cup and heel tab.

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Pharrell x Adidas “Tennis HU”

Pharrell and Adidas have plenty in store for the coming months, including the recently unveiled Adidas NMD “Human Race” Trail, and these upcoming Adidas Tennis HU sneakers.

Today it was revealed that four different colorways of the Pharrell x Adidas Tennis HU will be hitting retailers worldwide on July 28th. Each will reportedly retail for $110.

All of the kicks are built on the beloved primeknit material, featuring a range of colors including two different multicolor joints, and two solid colorways that are grounded by vibrant, multi-colored midsoles.

Check out official images of each in the gallery above, courtesy of Stadium Goods, and stay tuned for a list of stores that’ll have the kicks in stock later this month.


MULTIHOP.TV HIGHLIGHTS Snoop Dogg Named Director of Football Recruiting for Adidas

Adidas is marketing to the cool kids. I’ve got to give it up to the team behind naming Snoop Dogg (a.k.a Calvin Broadus) Director of Football Recruiting. It’s a clever idea.

Everyone on the sports circuit knows that Snoop has served as a sports mentor who has lead his very own youth league for year.

Snoop has proven he can coach and has a vast knowledge of the sport. While this new corporate appointment may not be the most expected hire, it actually is sort of a no-brainer when you really think about it.  Snoop Dogg as Director of Football Recruiting fits right in line with the Adidas marketing philosophy.  Snoop has certainly got that football drive and his team mentality could pay off big for the brand.  It’s always nice when a passion pays off.


MULTIHOP.TV HIGHLIGHTS Brooklyn Museum’s “The Rise of Sneaker Culture” EXHIBIT


The exhibit features lots of sneakers — about 150 pairs from the mid-19th century to 2015 — and the show’s introductory text panel asks some good questions: “How have some sneakers come to be valued more highly than others? How have sneakers expressed both privilege and inclusion? How were specialized sports shoes transformed into staples of street fashion and, in turn, icons of masculinity? How is it that at a single glance, a pair of sneakers can reveal nuanced social information?”

The show was organized by the American Federation of Arts, a packager of traveling exhibitions, in partnership with the Bata Shoe Museum in Toronto, and its senior curator, Elizabeth Semmelhack. With footwear displayed in sleek vitrines, the installation looks as if it were sponsored by a major sneaker company. Nike certainly should be pleased: One of the six sections tracks the evolution of its immensely popular Air Jordan line of basketball shoes: 23 models in all, from 1984 to 2008. Adidas, Reebok, Saucony, Converse and Puma are among the other companies whose styles are well represented. A section called “Fresh” presents high-end, limited editions conceived by designers like Alexander McQueen, Jimmy Choo and Prada, as well as by celebrities like Kanye West.

“The Rise of Sneaker Culture” continues through Oct. 4 at the Brooklyn Museum; 718-638-5000, brooklynmuseum.org.



The Adidas Yeezy 350 Boost are set to be in stores on June 27th.

Kanye West-designed adidas Yeezy Boost 350, the second shoe coming from the collaboration between the musician and the German sportswear giant.

The sneaker has a gray and black color scheme made of a knitted fabric with matching laces and a white boost sole.

These kicks will have a better availablity than the previously released Yeezy 750s and will be sold at Finish Line, select Adidas store locations, Size? and PacSun. It is also cheaper than the 750s, with pricing at $200.

The full collection, including footwear, clothing and accessories, will only be hitting retailers in September.

MultiHop Highlights Pharrell Williams’ Superstar Shoe Has “become the shoe of the season.”



Adidas CEO Herbert Hainer says Pharell’s Superstar shoe, which was released in 50 different colorways, has become “the shoe of the season” and it has “brought the Adidas Originals franchise to new levels.”

According to the financial analysis site Seeking Alpha, the German sporting goods company has seen a 29% sales increase in its Adidas Originals division.